What is the BMW logo?
1 Answers
The "BMW" logo features a graphic of two concentric circles with the letters "BMW" inscribed above the double-ringed circle. The meaning of the logo: The entire emblem resembles the sky, clouds, and a continuously rotating propeller, symbolizing BMW's long-standing history. It represents the company's past leadership in aircraft engine technology as well as its consistent mission and goal: to meet customers' greatest desires with the latest technology and most advanced concepts in the vast expanse of time and space, reflecting the company's dynamic spirit and ever-evolving new image. Actual meaning: The current BMW CEO has explained that while many people assume the blue-and-white logo represents a propeller, it actually signifies that BMW is headquartered in Munich, Bavaria, Germany. The blue-and-white colors match the Bavarian state flag, and BMW stands for Bayerische Motoren Werke (Bavarian Motor Works), representing Bavaria and Germany's most exquisite engine technology.