
Nowadays, there are specialized market research companies in China that automotive companies commission to conduct surveys on domestic consumers' needs, preferences, and habits. Overall layout, styling design, and creation of clay models. After completing the styling design, various components are distributed to relevant departments for separate design and development. After the engineering design phase is completed, the prototype manufacturing and testing phase begins. Prototype testing includes performance tests and reliability tests. The production launch phase involves establishing the production process chain, positioning various production equipment, setting up production lines, etc.

Building a new car is no easy task. It all starts with market research, where the team analyzes what models and configurations consumers prefer. Then, the team dives into conceptual design—stylists sketch and model, while engineers create 3D simulations on computers, integrating the body, chassis, and powertrain systems. After repeated reviews and modifications, prototype vehicles are built. The pilot workshop produces dozens of prototypes for testing in various environments, from icy snowfields to scorching deserts, with crash tests being an essential step. Meanwhile, the factory prepares the production line, assembling equipment and calibrating robots. Only after passing thousands of tests and meeting standards can the car obtain production approval for mass manufacturing. The entire process takes at least three to five years.

Car development is like building a house—it must be done in stages. After preliminary research and project approval, engineering design begins, with teams collaborating on modeling and analysis for interior, exterior, chassis, and powertrain. The middle phase involves physical validation: prototype vehicles first undergo bench testing, then move to professional proving grounds for durability tests across various conditions like high-altitude, icy, and snowy terrains. Finally, engineering is frozen, factories debug production lines according to specifications, and the supply chain prepares all components. Small-batch trial production identifies issues for timely improvements, ensuring everything is perfect before mass production. No critical milestones can be skipped, and safety and environmental standards must be 100% compliant.

The automotive R&D process involves numerous steps from concept to final product. After market research defines the direction, the styling team transforms designers' sketches into 3D models, while the engineering team refines structures for manufacturability. Prototypes are then built for performance and reliability testing, including essential engine bench vibration tests, with road tests covering tens of thousands of kilometers. Continuous design improvements by various departments continue until standards are met, followed by production line debugging before mass manufacturing to ensure each vehicle's quality. This interconnected process typically takes at least three years to complete.

The automotive development process is roughly divided into these stages: First, project planning determines the vehicle positioning, and designers create styling proposals that undergo multiple rounds of review and modification. During detailed design, engineers consider the manufacturability of each component while coordinating with suppliers to prepare molds. The prototype phase is the most demanding, requiring both laboratory bench testing for system compatibility and road tests in various locations to collect data. After addressing and rectifying issues to meet standards, pre-production begins, and only after validating the production process does mass production officially commence. Cost control is emphasized throughout all stages to ensure excellent performance without setting prices too high.


