What is Chevrolet's brand slogan?
2 Answers
Chevrolet's brand slogan is: Confidence and intelligence, youthful vitality, eager to perform, and trustworthy. The relevant introduction of Chevrolet is as follows: Overview of Chevrolet: Chevrolet is an automobile brand under General Motors of the United States. It was founded on November 3, 1911, by William Durant and Louis Chevrolet. Chevrolet offers a very wide range of vehicle models, and consumers can find a corresponding model for any type of vehicle they need. Since the launch of its first product in 1912, the total sales have exceeded 100 million units. Achievements of Chevrolet: As the largest brand under the General Motors Group, Chevrolet is considered one of the most successful automobile brands in the world based on cumulative production volume to date, ranking first in U.S. sales charts. Throughout its more than 100-year history, Chevrolet has consistently maintained its reputation as one of the most innovative automotive brands globally, expanding its business from the United States to various parts of the world, including China.
Chevrolet's current brand slogan is "Find New Roads", which directly translates to "Find New Roads", reflecting their core spirit—encouraging people to take risks and explore the unknown. As someone who loves driving, I feel this perfectly aligns with the energetic vibe of Chevrolet vehicles, like when you take a Camaro on a road trip, it truly makes you feel like you can break free from daily constraints. The brand has been pushing this concept for years, often showcasing cars speeding through the wilderness in their ads, emphasizing innovation and freedom rather than just being a means of transportation. It's worth noting that Chevrolet once had the slogan "Like a Rock", representing durability and reliability, but now they focus more on the future and the joy of the journey. This shift makes the car not just hardware, but a part of life, and I really love that.
