What is a Jeep?
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The American automobile brand Jeep is owned by Daimler-Chrysler, the world's second-largest automobile manufacturer. The world's first Jeep was produced in 1941 during World War II to meet the military needs of the U.S. Army. DaimlerChrysler, as the originator of Jeep, exclusively owns this registered trademark. In China, the Jeep brand is exclusively used by Beijing Jeep Corporation Limited. This means that all other off-road vehicles, such as those produced by Mitsubishi, Toyota, or other companies, cannot be called Jeeps. From July 23, 1941, to the present, the Jeep brand has always symbolized true four-wheel-drive performance, innovative technology, and continuous improvement. More than sixty years ago, Jeep pioneered the four-wheel-drive segment through Willys-Overland and in 1983, with its four-door four-wheel-drive Jeep Cherokee, opened the way for the booming compact sport utility vehicle (SUV) market. Today, Jeep vehicles still share a bloodline with the first Jeep. Registered as an international trademark in 1950, Jeep has become one of the most famous consumer brands globally and an international synonym for off-road performance. The Jeep brand has established a reputation for ruggedness, versatility, and true four-wheel-drive power. Not only in the military field but also in various areas such as farming, transportation on rough roads, and disaster relief, Jeep has always maintained a dominant position. Main Jeep models include: Grand Cherokee, Wrangler, Compass, Cherokee, Renegade, Commander, and others. Important milestones in Jeep's development are as follows: In 1938, the U.S. military informed all automobile manufacturers nationwide, seeking a light reconnaissance military vehicle to replace the traditional three-wheeled motorcycle. In 1940, the U.S. government increased pressure on all automobile manufacturers nationwide. It invited bids from 135 manufacturers, with only Bantam Company winning the contract. In 1941, at the request of the U.S. military, Jeep produced the first batch of durable and reliable Willys MB in just 75 days, capable of single-soldier combat and portable transport, making significant contributions during World War II. In 1946, the Jeep Willys Station Wagon, which went on the market, was the first true SUV in history and the first all-steel station wagon, available for both family and business use. In 1948, Jeep introduced the Jeepster youth series. In 1950, at the Chicago Auto Show, the Jeep Willys Jeepster was launched. In the fall of 1962, the world's first luxury SUV—the Jeep Wagoneer—with its three major traits of four-wheel-drive capability, comfortable interior, and spaciousness, unmatched by sedans, established the classic of luxury SUVs. In 1986, Jeep was acquired by Chrysler Corporation. In 1993, the first-generation all-new Jeep Grand Cherokee (Grand Cherokee) with internal code ZJ was introduced. This model was equipped with Jeep's unique Quadra-Coil system, providing the Grand Cherokee with excellent balance and comfort. In 2013, the all-new Grand Cherokee was launched, retaining Jeep's traditional rugged elements while significantly increasing its smoothness to make it more urban.
