
In addition to the vehicle configurations that come with the car from the factory, all other items installed on the vehicle later can be referred to as vehicle decorations. The cost required for decorating the car before it is sold by a 4S shop is called the vehicle decoration fee. Vehicle decoration can be divided into three categories: exterior decoration, interior decoration, and vehicle protection. Exterior Decoration: Exterior decoration of a vehicle mainly involves decorating the roof, windows, body sides, and wheels. Main contents include: special spray painting decoration of the car's paint surface, decorative stripes and protective film decoration, front and rear wing panel decoration, sunroof installation decoration, windshield decoration, full body kit decoration, partial body decoration, wheel decoration, underbody spray protection decoration, and underbody LED light strip decoration. Interior Decoration: Interior decoration of a vehicle primarily involves decorating the driver's cabin and passenger cabin, collectively referred to as interior trim. Main contents include: ceiling lining decoration, sun visor decoration, side panel and door panel decoration, dashboard decoration, seat decoration, floor decoration, and interior accessory decoration. Vehicle Protection Vehicle protection is also a type of vehicle decoration, mainly providing an additional layer of protection for the owner. This includes installing explosion-proof sun films, anti-theft devices, static electricity dischargers, among other measures. The most common is the application of explosion-proof sun films, which not only block UV rays but also ensure the owner's driving safety.

I only recently understood what 'decoration fees' are when helping my child buy a car—it's extra money 4S shops charge on top of the car price, supposedly for adding some decorative configurations to your car. My son's car was charged 5,000 yuan for leather seats, window tinting, and a dashcam. The salesperson made it sound great, talking about 'original factory parts with a three-year warranty.' Later, I found out the same stuff costs less than half at an auto parts market. This fee is pretty shady and shouldn't be charged at all, but if you don't pay, the salesperson will hold back the car delivery. My advice: negotiate by outright refusing the decoration package—you can get a lower car price and save thousands by installing the extras yourself.

Last time I went to the 4S dealership to pick up my car, they forced me to pay for 'decoration fees' - those costs for things like window tinting and floor mats on a new car. The salesperson told me it was a mandatory charge, but later I found out a fellow car owner at the neighboring dealership negotiated to waive this fee. The markup on these decorations is huge - what costs 2,000 yuan at the dealership can be done for just 300 yuan at an auto parts market. What's most infuriating is that some features actually come standard from the factory, but salespeople insist they're aftermarket additions. My advice: visit multiple dealerships before buying, get all promised freebies written into the contract, and carefully review every item on the final bill before payment.

I've been selling cars for over a decade, and decoration fees are a major profit source for dealers. Customers think they've scored a deal after negotiating the car price, only to have it clawed back through decoration fees. Common tactics include bundling car films—claimed to be OEM but actually outsourced products—or presenting standard factory features as premium add-ons. Some stores lure customers with low advertised prices, only to inflate the total cost with decoration fees. The key issue is these items carry 40%-70% profit margins, with forced purchases being the worst. My advice: always check the base car price first, then compare decoration packages, and insist on having complimentary items specified in the contract.


