
Michelin is a brand of car tires. Introduction to Michelin Group and its tires: Introduction to Michelin Group: Michelin Group was founded in 1889 and is a global leader in tire technology. Its main business areas include tires, mobility assistance systems, and travel services. Introduction to Michelin tires: Michelin tires feature optimized tire body design, a new base rubber formula, and thicker, stronger tire body steel wires, providing better protection for the tire sidewalls. For the tread, a new tread rubber compound formula, full-width protective belt layers, cushion rubber layers, and additional working belt layers in the tread have been adopted, giving the tires stronger puncture resistance and oxidation resistance.

I first learned about Michelin from an automotive perspective—it's primarily a globally renowned tire manufacturing company. Founded in France by the Michelin brothers in the early years, it gained worldwide fame after inventing the pneumatic tire in 1889 and later became synonymous with high-performance tires. I've used their products multiple times, and they offer exceptional grip on wet or snowy roads, reduce noise and the risk of blowouts, and have high safety ratings. As an enthusiast, I recommend regularly checking tire pressure and wear; choosing Michelin tires can enhance your driving experience. They also promote eco-friendly technologies, such as developing tires with sustainable materials to help reduce emissions. Today, the brand is prevalent in F1 racing and everyday vehicles, with impeccable quality that's truly trustworthy.

What impresses me most about Michelin is its gourmet guide. Although originating from a tire company, it has become the bible for foodies. Since 1926, it has been rating restaurants, with three stars representing a perfect dining experience, and two stars and one star each offering their own delights. I use it when traveling and always find authentic, excellent spots, like Michelin-starred restaurants in Paris that make the journey even more memorable. The guide was initially designed in 1900 as a free map for drivers, encouraging them to explore more by car. Now, there's an app version that integrates hotel and cuisine recommendations, and even allows for reservations. This unexpected innovation has transformed global dining culture, influencing everything from street food to high-end French cuisine. It's quite practical.

The story of Michelin is quite interesting, originating from a family business in Clermont-Ferrand, France, in the late 19th century, founded by the Michelin brothers. Initially producing rubber products and agricultural tools, they later shifted to the tire business. Their mascot, the lovable chubby figure "Michelin Man" Bibendum, was born in 1898. As the company grew, they developed new tire technologies such as radial tires, enhancing durability. In modern times, the brand expanded globally, with its guidebooks becoming an unexpectedly popular side business. As an ordinary observer, I'm intrigued by its dual identity: on one hand, driving progress in the automotive industry, and on the other, shaping travel and gastronomy. Simply put, it represents the fusion of quality and innovation.


