What does automotive 4S refer to?
1 Answers
4S stands for: Sale (vehicle sales), Sparepart (parts), Service (after-sales service), and Survey (information feedback). 4S stores, together with automobile manufacturers, form a brand alliance representing automotive brand culture, embodying brand value, maintaining brand loyalty, and establishing brand awareness and reputation for automobile manufacturers. Typically, a brand's 4S stores are distributed with only one or a few equidistant dealerships in a region, and cross-regional sales between dealerships are not allowed. Below is relevant information about 4S stores: 1. Business scope of 4S stores: The 4S store model has developed extremely rapidly in China in recent years. The automotive industry's 4S stores are a business model introduced by automobile manufacturers to meet customers' service needs. The core meaning of 4S stores is 'lifetime automotive service solutions.' 2. Role of 4S stores: They precisely meet various customer needs, providing well-equipped and clean maintenance areas, modern equipment and service management, a highly professional atmosphere, well-maintained service facilities, ample spare parts supply, and a prompt and timely tracking service system. 3. Keywords: The keywords for '4S' are 'solution' and 'service.' In fact, against the backdrop of a 'service-oriented economic society,' the '4S' model shares the same goal with other industries that have entered the 'era where solutions and services are the core competitiveness,' albeit with a more fashionable and updated name.
