What does 4S mean in automotive 4S dealerships?
1 Answers
4S represents a one-stop service integrating sales, after-sales service, spare parts, and information feedback. More details about 4S dealerships are as follows: 1. Background of 4S: The 4S in 4S dealerships is an abbreviation of four words starting with the letter S, collectively forming 4S. These four words are Sale, Sparepart, Service, and Survey. 2. Meaning of Sale: It refers to sales, which is the core business of a 4S dealership and the foundation for the brand's survival. It is also the primary reason consumers visit a 4S dealership. Only by selling vehicles can the brand and the 4S dealership have a purpose, and consumers will have further opportunities to engage with the dealership. 3. Meaning of Sparepart: It refers to spare parts. Essentially, a car is a machine, and like any machine, it can break down and require replacement parts. In the market, besides official parts produced by manufacturers, there are also unofficial parts made by other companies. For consumers, purchasing parts outside a 4S dealership increases the risk of buying counterfeit products. The significance of a 4S dealership here is to ensure consumers can purchase official parts at reasonable prices. 4. Meaning of Service: It refers to service. Vehicles require maintenance and repairs when they break down. A 4S dealership provides a trustworthy and official place for vehicle maintenance and repairs. 5. Meaning of Survey: It refers to information feedback. Manufacturers need market sales data to understand their competitiveness and a platform to communicate with consumers to gather feedback on vehicles and the brand. The 4S dealership plays this role.
