
Volkswagen Group owns a wide array of automotive brands, ranging from mass-market vehicles to ultra-luxury and performance marques. The core brands include Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, and CUPRA. In the premium segment, the Group owns Audi. The sports and luxury portfolio is extensive, featuring Porsche, Bentley, Lamborghini, and Bugatti. Ducati falls under the Group's motorcycle division. For heavy commercial vehicles, the brands are MAN, Scania, and Navistar.
The ownership structure is not always a simple 100% stake. The Group uses a multi-tiered approach to manage its diverse holdings, which can include majority ownership, controlling stakes, or strategic investments. The table below outlines the primary brands and their status within the Group.
| Brand | Primary Segment | Ownership Stake / Status | Notable Model |
|---|---|---|---|
| Volkswagen | Mass-Market | Fully Integrated | Golf, ID.4 |
| Audi | Premium | 99.64% | A4, e-tron |
| Porsche | Luxury/Sports | 75.4% (Controlling Interest) | 911, Taycan |
| Bentley | Ultra-Luxury | 100% | Continental GT |
| Lamborghini | Supercar | 100% | Huracán, Urus |
| Bugatti | Hypercar | 100% (Now part of Bugatti Rimac) | Chiron |
| Ducati | Motorcycle | 100% | Panigale |
| Škoda | Mass-Market | 100% | Octavia |
| SEAT/CUPRA | Mass-Market/Sporty | 100% | Leon, Formentor |
| MAN | Trucks/Buses | 55.9% (Controlling Stake) | TG Series |
| Scania | Trucks/Buses | 100% | R-Series |
| Navistar | Trucks (North America) | Acquired (2021) | International LT |
This structure allows Volkswagen Group to share technology, platforms (like the modular MQB and EV-specific MEB architectures), and engineering resources across brands, increasing efficiency while maintaining distinct brand identities. For example, the Porsche Taycan and Audi e-tron GT share fundamental EV components, yet are engineered to deliver completely different driving experiences. This strategy gives the Group immense scale and a presence in nearly every automotive market segment worldwide.

It's a whole family tree. You've got the everyday stuff like VW and Škoda. Then the fancy step-siblings, Audi and Porsche. And way at the top, the absolute kings of luxury and speed: Bentley, Lamborghini, and Bugatti. They even own Ducati motorcycles and big truck companies like MAN and Scania. It's basically a car empire that covers everything from a commuter hatchback to a million-dollar hypercar.

From a business perspective, Volkswagen AG's portfolio is a masterclass in market segmentation. They control brands that cater to every possible consumer demographic and price point. This allows for massive economies of scale. For instance, a single EV platform can underpin a Volkswagen ID.4, an Audi Q4 e-tron, and a future CUPRA model. The synergies in R&D, procurement, and manufacturing are staggering, making the Group one of the largest and most profitable automotive entities globally.


