What brand is SWM?
2 Answers
SWM is a brand established in Italy in 1971, with its design and R&D center located in Milan, Italy. In 2014, it was wholly acquired by Dongfang Xinyuan Holdings, and the SWM trademark was officially applied to a new passenger vehicle brand. The manufacturing and assembly are carried out in Fuling New District, Chongqing, China. In summary, SWM is a Chinese brand with Italian heritage. Below is an introduction to SWM: SWM originates from Italy, known as the cradle of European culture, and was founded by Pietro Sironi and Fausto Vegani in 1971. During the 1970s and 1980s, SWM participated in various competitions such as the Italian Regular Season, European Regular Season, FMI Cup Regular Season, and the American Six Days Race, achieving excellent results and becoming one of the top three off-road brands in Europe.
SWM is actually quite an interesting motorcycle brand. I noticed it a few years ago at a motorcycle show in Italy. Originally founded in 1971, it mainly produced off-road and supermoto bikes, like their Superdual series which is perfect for muddy trails or urban street jumps. However, it went defunct in the 1980s, but surprisingly, a Chinese company bought it in 2014 and revived it. Now it's becoming a small hit in the international market, with new models that are more stylish, eco-friendly, and much cheaper. In terms of performance, it can rival KTM, but with much lower maintenance costs. I think this revival story is like a phoenix rising from the ashes. If you're curious about motorcycle culture, SWM is a great entry point. Checking out their official website for test ride events would be even more fun.
