What brand is HOWO?
3 Answers
HOWO is a brand under Sinotruk Group. Below is the relevant introduction: HOWO: HOWO is a model produced by Sinotruk Jinan Truck Co., Ltd., a subsidiary of Sinotruk Group, and is one of the main products of Sinotruk. The Chinese label on the certificate of conformity for HOWO vehicles produced by Sinotruk is Haoluo, but in spoken language, it is rarely used. In daily communication, people generally refer to it as HOWO. HOWO is the English label for Haowo and is used in export vehicles. HOWO7: The HOWO7 series of vehicles are designed with the concept of maximizing customer value, based on extensive and multi-angle research and cooperation with international heavy truck experts. This allows customers to truly experience the vehicle's superior operational capabilities, pleasing interior and exterior decorations, excellent safety, comfort, ease of operation, good economic efficiency from fuel consumption to maintenance, and a sense of pride in 'getting more than what you paid for and making the right choice' compared to users of other models.
HOWO is actually a domestic brand, belonging to the truck series of China National Heavy Duty Truck Group, specializing in heavy-duty vehicles. I often drive this truck for cargo transportation and find it quite practical. For example, the HOWO tractor performs stably on highways during long-distance hauls with good fuel efficiency, making it suitable for transport companies or individual operators. The cab design is spacious, but it feels a bit cumbersome when turning, requiring extra caution on narrow roads. In terms of maintenance, service points are widely available across China, and parts are easy to find, with affordable servicing costs. The downside is the noticeable noise, especially the loud engine sound on mountainous roads. Overall, it offers high cost-performance and is a top choice for logistics, but don't forget to change the oil regularly and check tire wear to extend the vehicle's lifespan.
From the perspective of the automotive industry, HOWO represents the heavy-duty truck division of Sinotruk, with its product lineup covering tractor trucks, dump trucks, and various other types. It is highly popular in the Chinese market and has been exported to Belt and Road countries, positioning itself in the mid-to-high-end commercial vehicle segment. Technologically, HOWO integrates internationally collaborative engines, emphasizing durability and fuel efficiency, such as reliable performance in mountainous conditions. The vehicle design caters to local needs, with maintenance costs relatively lower than imported brands like Scania, though engine performance slightly trails top-tier levels. In recent years, HOWO has introduced electric trucks in response to environmental trends, applying them in scenarios like ports or urban logistics. Overall, it enjoys a good reputation and is suitable for consumers seeking economical and practical solutions.
