What are the selling points of the BMW 5 Series?
1 Answers
BMW 5 Series selling points are detailed as follows: Driving pleasure and comfort combined: Previously, the 5 Series leaned more towards business use, but now it's increasingly favored by families, with demands for body design and colors that blend with fashion and individuality. Therefore, BMW offers both driving pleasure and riding comfort in its class, full of passion and vitality, which is the biggest feature and advantage among luxury cars of the same level. The impression BMW used to give was 'Drive a BMW, ride a Mercedes,' but this has changed. Customers can now both drive and ride in a BMW. BMW 5 Series localization: The new 5 Series continues the previous approach, with long wheelbases mainly for domestic production and standard wheelbases primarily for import, catering to different user needs. This strategy has brought BMW great success in China, capturing the psychology of Chinese consumers. This flexible localization mindset has helped BMW find its market feel in China. Meeting the actual needs of the Chinese market is not only BMW's 'localization' strategy but also a fundamental move for sustained development rooted in China.