What are the reasons for the discontinuation of the Volkswagen Beetle?
2 Answers
The main reason for the discontinuation of the Volkswagen Beetle is the gradual decline in sales in recent years. This model can no longer compete with some SUV models in the eyes of consumers. Although the car has now been announced as discontinued, Volkswagen released a final edition before its discontinuation. Here are the specific reasons: 1. Reason one: The interior design of the Beetle is relatively outdated. Although it is well-designed, it lacks the eye-catching appeal of its exterior, overall missing a sense of technology and luxury. 2. Reason two: The front row space is very large, with spacious and bright driver and passenger seats, but there is insufficient storage space, and the rear seats are very cramped, only suitable for small children or storing items. 3. Reason three: Although the latest Beetle is produced on Volkswagen's MQB platform, equipped with 1.2T and 1.4T turbocharged engines and matched with a 7DSG dual-clutch transmission, the power output is only 105-150 horsepower, which is relatively weak. The car starts slowly, and the transmission responds sluggishly. Even when the accelerator is pressed hard, it takes a while for the power to start delivering, and the fuel consumption is not low.
The discontinuation of the Beetle, in my opinion, is primarily due to poor market sales. As a long-time car enthusiast, I've witnessed its glory days, but in recent years, consumers have shifted towards SUVs and crossovers—bigger and more practical, like Volkswagen's own Tiguan, which has stolen much of the spotlight. The Beetle's sales have been declining for several years, coupled with high production costs and the expense of updating its outdated platform, making it unsustainable for Volkswagen. With the current trend towards electrification and the launch of their ID series, limited resources mean they had to phase out the classic model. While it's hard to let go of the nostalgia, business decisions must follow market trends, and even the most iconic cars have to make way for more popular models. Many people miss it after its discontinuation, but change is the norm.
