What are the differences between SAIC Volkswagen and FAW Volkswagen?
1 Answers
Here are the differences between SAIC Volkswagen and FAW Volkswagen: 1. Product positioning: SAIC Volkswagen tends to design its models to better suit the preferences of Chinese consumers, making its cars relatively more popular among Chinese people. In contrast, FAW Volkswagen's models still retain a strong German flavor. 2. Product positioning: SAIC Volkswagen primarily focuses on mid-to-high-end vehicles, while FAW Volkswagen mainly targets the mid-to-low-end market. 3. Different levels of influence in the domestic market: SAIC Volkswagen was established in 1984, earlier than FAW Volkswagen's founding in 1991, meaning SAIC Volkswagen entered the domestic market earlier. As a result, SAIC Volkswagen has left a deeper impression on Chinese consumers and has a better understanding of their needs compared to FAW Volkswagen, giving it a higher level of influence in the domestic market than FAW Volkswagen.