The Difference Between Haval's Blue Logo and Red Logo

[Ribeiro]

Here are the differences between the blue logo and red logo: 1. The red logo represents a more stable and mature style, while the blue logo pursues a personalized and sporty style. 2. The red logo version and blue logo version distinguish the vehicle's style in exterior details. Those who prefer sporty and dynamic features should choose the blue logo, while those who favor maturity and stability should opt for the red logo. 3. The difference between them lies only in the front face and rear door design. 4. The red logo is suitable for family use, while the blue logo targets young people. This is merely the manufacturer's marketing strategy. In reality, it reflects the manufacturer's difficulty in choosing between the two designs, leaving the decision to consumers. Many models under Great Wall Motors feature both red and blue logos, with the Haval H6 being one of them.

[HaleyAnn]

I've thought about the Harvard Red and Blue Label thing for a while. Initially, the Red Label focused on stable family use, while the Blue Label played the young and sporty card. Red Label cars like the H6 Coupe featured an inverted trapezoidal front grille with a denser mesh, and the seats felt thick and well-wrapped, making long drives comfortable for the back. Blue Label models, such as the older H2s, took a completely different approach—honeycomb grilles paired with sharp light clusters, a super-sensitive steering wheel setup, and a stiff suspension that kept it stable around corners. In showrooms, Red Label cars were often placed in warm lighting zones, while Blue Label ones were in cool lighting zones—every color pairing had its reasoning. Although this strategy has been discontinued in favor of an all-Black Label lineup now, the differences are still noticeable in the used car market.

[McJoel]

In our automotive marketing analysis, we examined the positioning differences between the Red Label and Blue Label. The Red Label targets family users in third- and fourth-tier cities, with the H6 Classic model's trunk capable of fitting a stroller plus Lunar New Year goods, and an almost completely flat rear middle floor. The Blue Label caters to first-time car buyers from the post-90s generation, featuring paddle shifters in the H4 Blue Label version, carbon fiber-patterned dashboard trim, and even wing-shaped door handles. Initially, Red and Blue Label models were sold through separate dealer networks. Last year, while helping a friend find a used Blue Label H2, we noticed its wheels were one size larger than the Red Label version.

[WyattLee]

Car enthusiasts who are into modifications usually target the Blue Label versions. My Blue Label H6 has been fitted with coilover suspensions, and the stock chassis is already 15mm lower than the Red Label. The front bumper can directly accommodate a track-style front lip. Red Label owners mostly focus on adding electric side steps and starry sky headliners. I remember the 2018 Blue Label H4 had a deeper stock exhaust note, and the dealership technicians confirmed the muffler structure was indeed different. At a car meet once, we compared and found the Blue Label's steering play was noticeably half a turn less, making it easier to control during drifts.

[OKira]

Last time I accompanied my best friend to pick a car, I noticed some subtle differences: the Red Label H6 has welcome lights on the rearview mirrors, while the Blue Label has illuminated sill plates. At my height of 158cm, I needed to adjust the seat higher in the Blue Label F7, but the Red Label H6 provided just the right visibility without any adjustments. The salesperson mentioned that the Red Label uses warm-toned interiors, while the Blue Label features entirely cool gray tones—even the stitching colors differ. Last year, when I rented an older Red Label H2, I noticed its wipers had a silent mode, which the Blue Label lacked. Even the feel of the window buttons varies—the Red Label's are softer, while the Blue Label's produce a crisp sound.