Is Maybach a subsidiary of Mercedes-Benz?
2 Answers
Maybach is a product under Mercedes-Benz. Originally an independent automobile brand, Maybach has been produced as the Mercedes-Maybach S-Class since 2014. The authentic Maybach brand featured a double-M logo, but the brand has since been discontinued. The current Maybach S-Class bears the Mercedes-Benz emblem. Here is more information about Maybach: 1. As an automobile brand, Maybach and Maybach-Motorenbau GmbH were a German ultra-luxury car brand and manufacturer active in Europe between 1921 and 1940. 2. The Maybach brand was first established in the 1920s. In 1919, Wilhelm Maybach, who was reluctant to give up his automotive dream, and his son Karl Maybach jointly created the legendary Maybach brand, a symbol of perfection and luxury in automobiles. Today, this once prominent super brand has made a comeback with the strong support of the Mercedes-Benz Group.
I'm an automotive history enthusiast, and I'm particularly fascinated by such brand evolutions. Maybach indeed has deep ties with Mercedes-Benz. It was originally founded as an independent luxury brand by its founder Wilhelm Maybach in the early 20th century, renowned for its handcrafted ultra-expensive sedans at that time. However, production ceased in the 1960s due to economic reasons. Interestingly, Mercedes-Benz directly took over in 2002 and incorporated it under its umbrella. Today, Maybach serves as Mercedes' high-end sub-brand, specializing in the ultra-luxury market, as exemplified by models like the S-Class Maybach. Mercedes did this firstly to compete with other luxury brands like Rolls-Royce, and secondly to strengthen its influence in the global luxury car market. I often see Maybach displayed alongside new Mercedes models at auto shows, highlighting its pure heritage. If you ask why Mercedes revived it, it's purely business strategy—leveraging historical prestige to attract wealthier buyers while integrating technical resources for efficiency. This story makes me feel that the mergers and separations of car brands are like the ups and downs of life, full of serendipity.
