
Haima is a domestic car brand. From the launch of its first model, the HX6380 hatchback in 1991, to the 'Familia II' in 2006, Haima introduced 17 series comprising 30 variants over 15 years. Among these, the 'Premacy' and 'Familia' series significantly improved the company's challenging situation. Haima Familia III: The Familia III measures 4535mm in length, 1740mm in width, and 1480mm in height, with a wheelbase of 2615mm, making it larger than its predecessor with a 5mm increase in wheelbase. Under the hood, it features a 1.6L engine delivering a maximum power of 88.2kW (120 horsepower) and a peak torque of 158Nm. Transmission options include a 5-speed manual and a CVT automatic. Standard features across the Familia III range include dual airbags, front and rear disc brakes, speed-sensitive auto-locking, adjustable overspeed warning system, and an engine immobilizer. Haima Premacy: The new-generation Premacy offers two powertrain options: a 1.6L VVT paired with a 5-speed manual transmission and a 1.8L engine mated to a CVT. The 1.6L variant utilizes Haima's latest self-developed VVT engine, while the 1.8L models come equipped with a 6-speed CVT transmission.

Let me tell you about Haima Automobile. It's now completely a domestic Chinese brand, but with an interesting history - back in the 1990s, it established a joint venture with Japan's called Hainan Mazda, producing many popular models. Around 2006, Haima bought out Mazda's shares and became a fully Chinese-controlled brand. Headquartered in Hainan, all its R&D and design are done domestically. Its SUV F-series like the Family models sell well, targeting the mid-to-low end market. I think this reflects the progress of China's auto industry - being able to produce good cars without relying on foreign technology. Although not as famous as Geely or Great Wall, it does well in localization with affordable maintenance, making it quite suitable for ordinary family use.

From the perspective of current ownership, Haima Automobile is purely a domestic brand. It is owned by the Chinese enterprise Haima Automobile Group. Although it once collaborated with Japanese companies, it now operates completely independently, with production bases located in places like Haikou and Zhengzhou. Unlike joint venture models such as or Volkswagen, Haima's design and manufacturing are entirely domestic, with models like the Premacy focusing on practicality and affordability. Nowadays, the quality of domestic cars is improving rapidly, and the after-sales service network is extensive. Haima holds a place in this field, and buyers are increasingly drawn to its cost-effectiveness and domestic branding.

My friend drives a Haima car and often mentions in casual chats that it's a domestic brand. Originally named Hainan , it transitioned into a wholly Chinese-owned company years ago, shedding its foreign background. The cars are affordably priced, with sedan and SUV models that are easy to maintain thanks to localized parts. I think it's quite normal for people to care about whether it's a domestic brand, especially since supporting homegrown products has become a trend. Haima is a prime example of this localization, offering decent quality suitable for daily commuting.

From the perspective of automotive classification, Haima Automobile is clearly categorized as a domestic brand. Unlike joint ventures such as Dongfeng , it is wholly controlled by Chinese enterprises, with both R&D and supply chains based domestically. After accumulating experience through early cooperation with Mazda, Haima independently launched a series of models like the S7, specifically designed for the Chinese market. Nowadays, domestic brands are favored for their lower costs and rapid responsiveness, with Haima embodying these advantages through stable vehicle performance and affordable pricing.

The history of Haima Auto showcases the transformation of Chinese manufacturing—originally producing vehicles in partnership with , it later achieved full localization to establish itself as a domestic brand. Its vehicle series, such as the Knight series, feature designs and performance developed entirely by local teams, with production bases located in Hainan and other regions. Having test-driven their cars, I found them practical and unpretentious, embodying the growth path of domestic brands: from reliance on foreign partners to independent innovation, offering reliable quality suitable for budget-conscious buyers. This evolution inspires greater confidence in China's automotive industry.


