Is Borgward a Domestic or Joint Venture Brand?

[VonEva]

Currently, Borgward is considered a domestic brand in China. Here is some extended information: 1. The origin of Borgward: Borgward (BORGWARD) was founded in Bremen, Germany in 1919 by German engineer Carl Borgward. By the 1950s, Borgward had reached its peak, with annual sales exceeding 1 million units, rivaling Audi and BMW. However, in 1961, Borgward suddenly faced financial difficulties, and its arrogant attitude left banks unwilling to assist, ultimately leading to bankruptcy. It wasn't until 2015 that Borgward made a sudden comeback. 2. The return of Borgward: Borgward's revival was primarily due to its acquisition by China's Foton Motor. Under Foton's ownership, Borgward established its global headquarters in Stuttgart, Germany, and set up technology research centers in Silicon Valley, USA, and Beijing, China. After its revival, Borgward first launched the BX7 SUV in the Chinese market, followed by models such as the BX5, BX6, and BX7 SUVs.