
Bestune and Hongqi are two brands under FAW, but currently Hongqi is only used for high-end products, while mid-range and low-end products are named Bestune. The following is a detailed introduction about Bestune: 1. Introduction: The Bestune brand was established on May 18, 2006. On May 18, 2021, FAW Bestune released a new brand strategy and comprehensively upgraded based on the "Window of the World" LOGO, creating a new Bestune brand logo. 2. Brand concept and positioning: The brand concept of the new Bestune: Continuously creating surprises for users' travel. The brand positioning of the new Bestune: A mid-to-high-end brand in China's mainstream automotive market.

I used to wonder about the relationship between these two brands too. After some research, I found out that Bestune is indeed the sibling brand of Hongqi! Both are twin brands owned by China's FAW Group, but Hongqi takes the high-end route as the state guest car, while Bestune is more down-to-earth, focusing on the family car market. My neighbor just bought a Bestune T90 recently, and it has the 'FAW' badge on the rear. Last time I went for , I saw both Hongqi and Bestune display cars in their service center. To me, they're like different branches of the same big family, sharing technology platforms and supply chains, but targeting completely different audiences.

My friend works at a 4S dealership, and he told me many customers mistakenly believe Bestune is a sub-brand under Hongqi. Strictly speaking, they are parallel brands under the same group. Under the umbrella of FAW (China First Automobile Works), Hongqi handles the premium segment with business-oriented sedans, while Bestune specializes in family SUVs and sedans priced between 100,000 to 200,000 yuan. Last year, their workshop showed me the newly launched Bestune B70, which shares engine technology with the Hongqi H5 but costs 70,000 to 80,000 yuan less. This dual-brand strategy is indeed —it maintains Hongqi's premium positioning while allowing Bestune to capture market share.

Let me tell you the real deal as an experienced driver: The relationship between Bestune and Hongqi is like and Skoda under Volkswagen Group. They're assembled on the same production line at FAW's factory. Last month when I got my car repaired, the mechanic pointed at a chassis component and said 'This part is interchangeable between Hongqi H9 and Bestune T99'. However, their sales channels remain separate - the Hongqi showroom on the east side of downtown exudes business elegance, while the Bestune 4S store on the west side is filled with value-for-money SUVs. If you want a family car, go for Bestune; if you care about prestige, Hongqi is the way to go.

Last year, I figured out this issue during my visit to FAW's factory in Changchun. In the final assembly workshop, I personally witnessed that the Hongqi H6 and Bestune B70 share the same front suspension assembly line. The technician told me that these two brands share the same three major component platforms, and now even the intelligent cockpit systems are becoming interchangeable. Simply put, FAW uses Hongqi to establish a high-end image while leveraging Bestune for mass and profitability. For instance, the newly launched Bestune T90 employs the same 2.0T engine as the Hongqi HS5, but with tuning optimized for better fuel efficiency.

When selecting a car, I did some research: both Hongqi and Bestune are independent brand siblings under FAW (China First Automobile Works), not in a hierarchical relationship. Interestingly, Bestune dealerships often display signs saying 'technology derived from Hongqi.' The most obvious example is the chassis —for instance, the new Bestune B70 and Hongqi H5 both share a B-segment car platform. During test drives, I noticed the steering feel was very similar between the two cars, and the salesperson directly stated that the technical standards followed Hongqi's system. However, Bestune's configurations focus more on family needs, such as the rear seats being noticeably softer than those in comparable Hongqi models.


