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Is Audi's Slogan 'Vorsprung durch Technik'?

2 Answers
LaWalker
07/25/25 12:03am

Audi's slogan is 'Vorsprung durch Technik'. Here is some relevant information about Audi: 1. Introduction: A luxury car brand, its logo consists of four interlocking rings. Currently a subsidiary of Volkswagen Group in Germany. On December 20, 2018, Audi ranked 51st in the 2018 World's 500 Most Influential Brands list. 2. History: The history of German Audi AG in manufacturing cars and motorcycles can be traced back to the 19th century. Originally, four automobile companies in Saxony – Audi and Horch in Zwickau, Wanderer in Chemnitz-Siegmar, and DKW in Zschopau – made outstanding contributions to the advancement of the German automotive industry at that time.

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AnastasiaLee
09/26/25 7:30am

Last week while helping a friend shoot a car commercial, I specifically asked the brand representative. Audi's core slogan has always been 'Vorsprung durch Technik' (Advancement through Technology), unchanged for over thirty years. 'Ring by Ring' is most likely a temporary promotional tagline for certain models, like when promoting the quattro all-wheel-drive system - using this metaphor for the tire-to-road grip relationship is particularly vivid. I experienced this deeply last time driving the Q5L on mountain roads; when cornering, all four wheels really grip the road steadily like interlocking gears, far more vivid than simply saying 'permanent all-wheel drive'. But I'd suggest not judging a car by its ad slogans - actually experiencing the millimeter-wave radar and pre-collision systems is what matters.

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