There's no single daily rate for an Enterprise rental car. For a standard economy car, you can expect to pay anywhere from $50 to $90 per day, but the final price is highly variable. A more realistic average for a midsize sedan is between $70 and $130 per day. The total cost depends on several key factors: your location (airport locations are typically 20-30% more expensive), the rental duration, the vehicle class you select, and the time of year.
Your base rental rate covers the vehicle, but mandatory fees and optional extras significantly impact the final price. You'll encounter taxes, surcharges, and a Young Renter Fee (for drivers under 25), which can be over $25 per day. Opting for insurance coverage like a Loss Damage Waiver (LDW) or a Supplemental Liability Insurance (SLI) policy can add $30 or more to your daily total. To get the most accurate price, always use your exact dates and location on the Enterprise website and carefully review the breakdown before booking.
| Factor | Impact on Price | Example/Note |
|---|
| Location Type | Airport locations include concession recovery fees and other surcharges. | Renting at LAX can be 25% more than a suburban branch. |
| Vehicle Class | Larger vehicles (SUVs, minivans) cost significantly more. | An economy car may be $65/day; a standard SUV may be $110/day. |
| Rental Duration | Weekly rates often offer a discount compared to the daily rate. | A daily rate of $80 might drop to a weekly rate of $350. |
| Time of Year | Demand-based pricing during holidays or peak seasons. | A car in Florida during spring break can be double the off-season rate. |
| Driver's Age | Drivers under 25 incur a daily young renter fee. | This fee is typically $25-$30 per day. |
| Additional Services | Adding a GPS, car seat, or opting for pre-paid fuel. | These extras can add $10-$15 per day per item. |
