
The price of a new Jaguar car in the U.S. starts around $46,000 for the entry-level E-PACE SUV and can exceed $130,000 for a fully-configured F-TYPE sports car. The final cost is highly dependent on the model, powertrain, and optional features you choose. Jaguar's lineup is positioned in the luxury automotive segment, so pricing is competitive with brands like BMW, Audi, and Mercedes-Benz.
To give you a clearer picture, here’s a breakdown of the starting Manufacturer's Suggested Retail Price (MSRP) for each 2024 Jaguar model, excluding the destination fee (typically around $1,200).
| Jaguar Model | Body Style | Starting MSRP (2024) | Key Starting Powertrain |
|---|---|---|---|
| E-PACE | Compact Luxury SUV | $46,000 | 2.0L Turbocharged I4 (246 hp) |
| F-PACE | Performance SUV | $52,000 | 2.0L Turbocharged I4 (246 hp) |
| I-PACE | All-Electric SUV | $72,000 | Dual Electric Motors (394 hp) |
| XF | Midsize Luxury Sedan | $45,000 | 2.0L Turbocharged I4 (246 hp) |
| F-TYPE | Sports Car | $75,000 | 2.0L Turbocharged I4 (296 hp) |
Beyond the base price, the cost escalates quickly with trim levels and options. For example, moving from a base F-PACE to an SVR high-performance model can nearly double the price. Key factors influencing the final cost include:
Your best strategy is to research the specific model and trim you want online, then use Jaguar's configurator tool to build your ideal car and see the exact MSRP before visiting a dealership.

Honestly, it's a wide range. I was just looking at their SUVs. The small one, the E-PACE, starts in the mid-$40,000s. The bigger F-PACE is more like low $50,000s to start. But that's before you add any of the good stuff. A well-equipped version will easily push into the $60,000s or $70,000s. Don't forget to budget for sales tax and insurance, which will be higher on a luxury brand.

You're paying for British luxury, and that comes at a price. The entry point is around $45,000, but the real cost is in the customization. The interior options like Windsor leather and open-pore wood trim are exquisite but expensive. The I-PACE, their electric vehicle, starts around $72,000. If you want the ultimate, a top-tier F-TYPE convertible can cross the $100,000 mark without breaking a sweat. The cost reflects the exclusivity and bespoke nature of the brand.


