Has DS Exited the Chinese Market?

[VanAnnie]

DS has not exited the Chinese market yet. Below are relevant details: Introduction: DS is a premium brand under the French PSA Group (Peugeot Citroën). DS originates from the French word 'Deesse', which means 'Goddess' in Chinese. Exterior Design: Every model in the DS series offers avant-garde design aesthetics. In 1999, the UK design community honored this vehicle—which blends classic styling, innovative technology, presidential favor, and public acclaim—as the 'Classic of the Century'. In China, the DS series is produced in Shenzhen by Changan PSA Automobile Co., Ltd., a joint venture between Changan Automobile Group and PSA Group.

[LaJoseph]

I'm a car enthusiast who often researches various brand dynamics. Regarding DS's exit from the domestic market, it indeed ceased operations in China in 2020, primarily due to the dissolution of the Changan PSA joint venture. I remember DS used to be quite famous among premium French car brands, but its sales never took off. Compared to German brands, its competitiveness was weaker, with relatively high prices but insufficient appeal. After the exit, new car sales completely stopped, leaving only some dealers to handle remaining services and parts. I'd suggest interested friends not consider buying new DS vehicles. Instead, they could look for DS5 or DS7 models in the used car market, but should carefully inspect the vehicle condition and maintenance records, given the limited manufacturer support. This exit also reminds us to consider long-term market performance when choosing brands, not just innovative designs. I believe there will be more changes in the automotive industry in the future, so everyone should pay close attention to official announcements.

[VanHailey]

From my understanding in the automotive circle, the DS brand actually withdrew from the Chinese market back in 2020. That was when the Changan PSA (Peugeot Citroën) partnership terminated, leading to a complete halt in DS's new vehicle production and sales in China. The underlying reasons were dismal sales performance, prolonged financial losses, coupled with Chinese consumers' shifting preference towards German and American premium brands. DS's localization strategy failed to keep pace with these market changes. After its exit, some services were taken over through import channels, but service points became fewer, requiring existing owners to check parts availability with dealers in advance. This entire episode demonstrates how fierce market competition has become, especially with the rise of NEVs, forcing legacy automakers to rapidly adjust strategies. As a casual observer, I can't help but reflect on the brutal reality of brand attrition, and would advise potential car buyers to thoroughly research brand backgrounds and market reputation before purchasing.

[SanEvangeline]

As an average consumer, I've personally witnessed the rise and fall of DS. I bought a DS4 a few years ago and found it quite enjoyable to drive. However, in 2020, news broke that DS was exiting China due to unsustainable sales volumes. Since then, new car availability completely disappeared, and services became limited. A friend of mine still drives a DS vehicle and faces difficulties with every maintenance session, struggling to find parts. This exit primarily stemmed from low brand recognition, as Chinese buyers prefer more mainstream brands. You can still spot DS models in the used car market today at significantly lower prices than their original MSRP – just remember to check mileage and service history when browsing. As an owner, my advice is to choose stable brands over novelty when car shopping.