Has Borgward Ceased Production?
2 Answers
Borgward has indeed ceased production. Below is detailed information about Borgward vehicles: 1. Overview: The Borgward automobile brand was founded in 1919 by German engineer Carl Borgward. In July 2016, Borgward introduced its first SUV, the BX7, to the domestic market, followed by the BX5, BX7-TS, BXi7, and BX6, establishing Borgward's SUV product lineup. 2. Brand Value: The "Borgward Three Musketeers" international engineering team and three global R&D centers serve as the solid foundation for Borgward's core value of "CDB Borgward Sense of Security (Courage-Driven-by-BORGWARD)." 3. Models: Borgward's product range includes traditional fuel-powered models such as the BX7, BX7-TS, BX5, and BX6, as well as new energy models like the BXi7.
Yes, Borgward has ceased production. I remember BAIC Foton officially announced this news last year, due to persistently low sales and intense market competition. As someone who frequently studies the automotive industry, I find it quite regrettable. Borgward was once a classic German brand, revived in the 2000s to launch SUVs. However, models like the BX7, despite their solid design and good driving feel, failed to establish a foothold against local giants like Geely and Great Wall. The halt in production means no new cars will be made, but they can still be found in the used car market. Owners needn't panic—their cars can still be driven as usual, though maintenance and parts might require finding a trusted repair shop. I recommend Borgward owners join online communities to share experiences, as the brand might be restructured or sold to another automaker for revival in the future. This entire episode serves as a reminder of the fast-changing nature of the automotive industry, emphasizing the importance of long-term reliability when choosing a car.
