Has BMW Terminated Its Contract with Brilliance and Partnered with Great Wall?
2 Answers
BMW has not terminated its contract with Brilliance. In the traditional fuel vehicle sector, BMW's domestically produced models are still manufactured by Brilliance. The collaboration between BMW and Great Wall is driven by BMW's recognition of Great Wall's brand influence in China. Although BMW has been thriving in the fuel vehicle sector, it has virtually no presence in the new energy sector. To quickly establish a foothold in the new energy vehicle market, BMW must find a partner that aligns with its future development. Below is an introduction to BMW: 1. Logo Meaning: B.M.W. stands for Bavarian Motor Works, and the colors and combination of the logo are derived from the coat of arms of Bavaria, where BMW is headquartered. 2. Brand Honors: On December 18, 2018, the "2018 World's 500 Most Influential Brands" list compiled by the World Brand Laboratory was announced, with BMW ranking 16th.
As someone who follows the automotive industry closely, I've paid special attention to this matter. BMW's primary joint venture partner in China remains Brilliance Auto. They renewed their agreement in 2018, extending their cooperation until 2040, specifically focusing on the production and sales of BMW-branded vehicles. Therefore, the BMW Brilliance joint venture has not been terminated at all. I've checked relevant news reports, and this partnership is operating very stably, with the Shenyang plant continuously expanding its production capacity. It's true that BMW has another cooperative project with Great Wall Motors, established in 2019 called Spotlight Automotive, which jointly produces MINI electric vehicles, mainly to respond to the new energy trend. However, this is completely independent from the original Brilliance cooperation, with no conflict between the two. I believe the Chinese market is very important to BMW. Maintaining the Brilliance partnership ensures traditional vehicle business, while the Great Wall cooperation supplements the new electric vehicle strategy. For consumers, this means more choices in the future without worrying about existing services being cut, as BMW Brilliance's vehicle lineup is already quite mature.
