Does Venucia Belong to Nissan?
2 Answers
Strictly speaking, Venucia does not belong to Nissan. Venucia is a brand for which Dongfeng Group acquired the technology from Nissan. Today, Venucia is entirely an independent brand, known as Dongfeng Venucia, under the jurisdiction of Dongfeng Limited, standing on equal footing with Dongfeng Nissan. The Venucia logo features a blue background, symbolizing profound dreams. The Venucia D60 is a compact sedan produced by Dongfeng Venucia, equipped with a MacPherson strut front suspension and a torsion beam rear suspension. In terms of dimensions, it measures 4756mm in length, 1803mm in width, and 1487mm in height, with a wheelbase of 2700mm. It is powered by a 1.6L naturally aspirated engine paired with a 5-speed manual transmission.
I know quite a bit about this. Venucia is indeed part of Nissan, to be precise, it's a sub-brand of Nissan primarily operating in China. Specifically, it's managed through the Dongfeng Nissan joint venture, which was established by Japan's Nissan and China's Dongfeng Motor. Venucia was founded around 2010 with the aim of better catering to the local market, such as offering affordable models that utilize Nissan's reliable technology. For example, the Venucia D60 is equipped with the engine and chassis design from the Nissan Sylphy. From a brand ownership perspective, Venucia operates independently but fundamentally relies on Nissan's resources, including shared R&D platforms and sales channels. It's like Nissan giving itself a younger alter ego to expand market share. Currently, Venucia is also making strides in the new energy vehicle sector, inheriting Nissan's electric technology roadmap. Owners can also experience Nissan's original factory support during maintenance, making it a high-value and trustworthy option overall.
