No, Suzuki does not currently sell new cars in the United States. The company made the decision to stop selling new vehicles in the US market in 2012 after filing for Chapter 11 bankruptcy protection. This exit was primarily due to consistently low sales volumes, an unfavorable exchange rate between the Japanese Yen and the US Dollar that hurt profitability, and a product lineup heavily focused on small cars and SUVs at a time when American consumers were showing a stronger preference for larger vehicles.
While you cannot buy a new Suzuki from a dealership, the brand maintains a strong presence through its motorcycles, ATVs, and marine outboard engines. For car owners, Suzuki Auto continues to provide parts and service support for existing vehicles through a network of authorized service centers.
The following table outlines the final years and sales figures for some of Suzuki's most notable models in the US before their departure, illustrating the market challenges they faced.
| Suzuki Model | Final Model Year in US | Notable Peak Sales Year & Figure (Approx.) | Key Reason for Struggle |
|---|
| SX4 (Crossover) | 2013 | 2008 (25,000 units) | Intense competition from Honda Fit, Toyota Yaris |
| Kizashi (Sedan) | 2013 | 2011 (10,000 units) | Tough segment against Honda Accord, Toyota Camry |
| Grand Vitara (SUV) | 2013 | 2006 (18,000 units) | Outdated compared to Honda CR-V, Toyota RAV4 |
| Equator (Pickup Truck) | 2012 | 2010 (5,000 units) | A rebadged Nissan Frontier with limited appeal |
The used car market is now the primary source for a Suzuki vehicle in America. Models like the SX4 and Grand Vitara are known for their affordability and reliability, making them practical choices for budget-conscious used car shoppers.
