
Yes, absolutely still makes cars and is a thriving, independent automaker. Far from shutting down, the company is in the midst of a significant product overhaul, refreshing its core lineup like the CX-5 and CX-50 SUVs while launching all-new models such as the larger CX-90 and the upcoming CX-70. Mazda is also strategically moving upmarket with its premium Mazda Premium strategy, focusing on more luxurious interiors, powerful inline-six engines, and refined driving dynamics to compete with brands like Acura and Volvo, rather than just Toyota and Honda.
This shift might cause some confusion. Mazda has phased out some passenger cars in key markets like North America, including the Mazda6 sedan and the Mazda3 hatchback/sedan in certain trims, to focus on the more popular SUV segment. However, these models are still available in other global markets. The company's current North American lineup is SUV-centric but is expanding.
Mazda's future is also electrified. They have pledged substantial investment into electrification, with plans to introduce new hybrid, plug-in hybrid, and battery-electric vehicles by 2030. The MX-30, though a limited-release electric vehicle, was an early step in this direction. The brand remains committed to its core philosophy of Jinba Ittai ("horse and rider as one"), emphasizing driver engagement even as it adopts new technologies.
| Model | Segment | Key Feature | Powertrain | Starting MSRP (Est.) |
|---|---|---|---|---|
| CX-5 | Compact SUV | Best-selling model, refined handling | 2.5L I4, Turbo option | ~$29,000 |
| CX-50 | Compact Outdoor SUV | Rugged design, built in Alabama | 2.5L I4, Turbo option | ~$31,000 |
| CX-90 | 3-Row Midsize SUV | Premium interior, new inline-6 engine | 3.3L Turbo I6 PHEV | ~$40,000 |
| MX-5 Miata | Sports Car | Iconic rear-wheel-drive roadster | 2.0L I4 | ~$29,000 |
| Mazda3 | Compact Car | Available sedan or hatchback | 2.5L I4 | ~$24,000 |

You bet they do. I just saw a bunch of the new CX-90s at the dealership last week—they're really nice. It seems like they're focusing heavily on SUVs now, which makes sense because that's what everyone's . They still have the Mazda3, which is a sharp-looking little car, and of course, the Miata. That sports car is a legend. So yeah, they're not only still in business; they're making some of the best-looking vehicles on the road right now.

The question likely arises because made a strategic decision to discontinue several passenger cars in the U.S., like the Mazda6. This shift to an SUV-heavy lineup mirrors the broader auto industry. However, discontinuing specific models is not the same as going out of business. In fact, by concentrating on high-demand segments, Mazda has strengthened its financial position. They are actively investing in new factories and developing new engines, signaling a strong, forward-looking business strategy.

From my perspective, is pivoting. They're moving away from being just another mainstream brand. The new CX-90 feels like a direct challenge to European luxury SUVs, with its upscale materials and smooth powertrain. They're betting that buyers will pay a bit more for superior design and a more engaging drive. It's a risky move, but it differentiates them in a crowded market. So, they're not just making cars; they're trying to redefine what a Mazda is.

As a longtime fan, I was worried when they stopped selling the Mazda6. But seeing the new direction with the CX-90 and the commitment to the MX-5 Miata proves they're still the same company at heart. They're focusing on what they do best: creating cars that are fun to drive. The difference is now they're wrapping that fun in a much more premium package. The spirit is alive and well; it's just evolving for a new generation of buyers who want both utility and excitement.


