
Yes, Lancia still makes cars, but its operations are extremely limited. Currently, the brand produces only one model, the Lancia Ypsilon, and it is sold exclusively in Italy. This is a far cry from its legendary past. Under the umbrella of the Stellantis group, Lancia is in the early stages of a ambitious, decade-long revival plan focused exclusively on premium electric vehicles for the European market.
Lancia's story is one of a dramatic fall from grace. Founded in 1906, it was once synonymous with innovation and brilliance, producing iconic models like the Stratos and Delta Integrale that dominated rally racing. However, decades of underinvestment, dated models, and a shrinking market presence reduced it to a niche player. The current Ypsilon, based on an old platform shared with other Stellantis city cars, has remained on the market primarily through cosmetic updates.
The future hinges on the "10-Year Plan" announced in 2022. The strategy is to reposition Lancia as a premium, all-electric brand. The first step was a redesigned Ypsilon, which launched in early 2024 with hybrid and full-electric options. This will be followed by a new Gamma SUV in 2026 and a replacement for the Delta hatchback in 2028. The success of this plan is entirely dependent on Stellantis's commitment and the European market's reception to a reimagined Lancia.
| Lancia Model | Current Status | Key Market | Powertrain | Notes |
|---|---|---|---|---|
| Ypsilon | In Production (2024 redesign) | Italy (historically wider EU) | Hybrid & Electric | Only current model; part of revival plan |
| Gamma | Planned (2026) | Europe | Electric | New midsize SUV |
| Delta | Planned (2028) | Europe | Electric | Revival of the iconic nameplate |
| Stratos | Historic (1970s) | N/A | Gasoline | Legendary rally car; no current production |
| Thema | Historic (1980s-90s) | N/A | Gasoline | Flagship sedan; out of production for decades |

Barely. They're basically an Italian secret now. If you into a dealership outside of Italy, you won't find one. They've been hanging on by a thread for years, just selling one little car, the Ypsilon. But I just read that their parent company has a big plan to bring them back with new electric cars. It's a long shot, but it would be amazing to see those classic lines on a modern EV.

As an enthusiast, it’s painful to see what happened to Lancia. They were pioneers, but poor management led to a steep decline. Today, the answer is technically yes, but functionally no for most of the world. Their entire business is the Ypsilon in Italy. The new strategy under Stellantis to become a premium EV brand is their last, best hope. The upcoming electric Delta will be the true test of whether the magic can be recaptured. I'm cautiously optimistic.

From a business perspective, Lancia is a classic case of brand life-support. It's kept alive within the Stellantis portfolio, but its commercial impact is negligible. The decision to limit it to a single market minimizes losses while the parent company gauges the feasibility of a premium repositioning. The revival plan is a high-risk bet on the European EV luxury segment. Its success will depend entirely on executing a distinct brand identity and superior product against established competitors.

Think of it like a hibernation. Lancia never officially shut down, but it stopped being a global carmaker. For the past decade, it’s been a regional brand. The new news is the Stellantis plan to it up. They’re starting from scratch with a clean slate of electric vehicles, aiming for a 2028 comeback with a new Delta. So, while they exist today in a very limited way, the goal is to be a meaningful manufacturer again by the end of the decade.


