
4S stores generally operate under a single brand. The so-called 4S store is an authorized dealership of a specific brand, rated as a 4S-level store by the manufacturer. 4S stores typically not only sell cars but also provide services such as repairs, maintenance, and more. They essentially function as the brand's official flagship stores. Below is an introduction to 4S stores: 1. Brand Advantage: Since most car 4S stores deal with well-known, highly competitive, and large-market-share automotive brands, brand advantage is their primary competitive edge. 2. Complete and Standardized Service System: The core competitiveness of a car 4S store lies in winning customers through high-quality services. At a 4S store, consumers can access all value-added services related to car information, market trends, after-sales service, maintenance guidelines, and parts supply. Both vehicles and components are guaranteed to be original factory products, eliminating consumer concerns about after-sales service, repairs, and maintenance.

Hey, as a seasoned driver with over a decade of experience behind the wheel, I have to say that 4S stores generally don't sell all car models. They are exclusive dealerships for a single automotive brand. For example, if you go to a Toyota 4S store, you can only buy Toyota vehicles because it's a full-service point covering everything from new car sales to after-sales service and spare parts supply. The brand manufacturer authorizes them with exclusive sales rights to ensure quality and uniform standards. However, there are some large dealer groups that operate several different brand 4S stores under one roof, but those are still considered separately operated branches. If you see a store selling multiple brands, it might be a multi-brand dealership or a used car section. The advantage of 4S stores is guaranteed service quality and reliable maintenance, but the downside is higher prices and limited selection. When buying a new car, it's wise to check the official website for authorized dealers first to save time and hassle.

I used to work in the automotive industry for a while and have seen how many 4S stores operate. They don't actually sell all car brands—typically, each store focuses on a single brand. For example, a Volkswagen 4S store only sells Volkswagen vehicles, including popular models or new releases. This is because automakers want to maintain quality control and brand image by authorizing specific stores to provide a unified sales experience, covering aspects like test drives, warranties, and services. However, some large chain dealerships might set up multiple 4S brand outlets in the same location, but those count as separate stores. Multi-brand car dealerships are more common, but they lack the full 4S system, offering flexible pricing but sometimes inconsistent service. When buying a car, it's best to confirm the authorized dealership status upfront to avoid wasted trips.

Last time I went to a 4S dealership to look at cars, I found they only sell models from one brand. For example, a Honda 4S dealership exclusively offers Honda vehicles, with no other brands available at all. After asking a salesperson, I learned that this is what a brand-exclusive dealership means—it operates under the manufacturer's authorization and provides comprehensive services. In contrast, used car markets or multi-brand dealerships are more diverse, offering a variety of brands to choose from, but the service might not be as good. If you want to test drive multiple brands when buying a car, you have to visit several 4S dealerships, which can be quite a hassle.


