No, Mitsubishi Motors has not stopped making cars entirely, but it has made a major strategic shift. In 2020, the company announced it would stop selling vehicles in North America and Europe to focus on its core markets in Southeast Asia and Oceania. This means if you're in the United States, you can no longer buy a new Mitsubishi model, as the final models were sold as 2021 model-year vehicles. The brand is still very much alive, however, concentrating on markets like Thailand, Indonesia, and Australia where it has a stronger presence and is investing in new models, including hybrids and EVs.
The decision was part of a larger restructuring plan within the Renault-Nissan-Mitsubishi Alliance to improve profitability. Instead of competing globally, Mitsubishi is now playing to its strengths in regions where its expertise in SUVs and rugged vehicles is highly valued. For American consumers, this primarily affects new car purchases. Your local Mitsubishi dealership likely transitioned to a service, parts, and used vehicle center. The good news for current owners is that the parent company is legally obligated to supply parts and honor warranties for a mandated period, so maintenance and repairs should not be an immediate concern. While it's sad to see them go from the U.S. market, this focused strategy might be the key to the brand's long-term survival and future success.
