
Hello there! That's a great question about how Total Wine's pricing works.
Based on their official "Lowest Price Guarantee," Total Wine does not price match other online retailers or marketplaces. Their policy is specifically for matching the current advertised price from local, physical competitors on an identical, in-stock item. So, if a local liquor store down the street has an ad for a lower price, Total Wine should match it for you.
However, there can be a bit of a gray area when it comes to their own website or app. Some customers have found that the price listed on the Total Wine website can sometimes be different from the price in the physical store. In these situations, customers have reported that the store will often honor the lower price shown on their own app or website.
So, to sum it up: they won't match a competitor's online price, but it's always a good idea to check their own app or website before you check out, as they may honor that price if it's lower than what's on the shelf.


