Will Mazda Exit the Domestic Market?

[DiJohnny]

No. Here are the details: Introduction: First of all, China is the world's largest automobile market, and the size of the cake means there is room for the development of small manufacturers like Mazda. Exiting China would mean giving up this opportunity. At the same time, Changan Mazda has already established an integrated industrial structure in Nanjing that includes R&D, design, and manufacturing. If Mazda were to exit, it would also represent a huge loss for the company. Additionally, Mazda recognizes that to compete with giants like Toyota and Volkswagen, it must adopt a differentiated competition model, leveraging the long-tail theory to carve out a niche in the market. Expansion: For Mazda, this is an era of major transformation. In terms of technological routes, the potential for internal combustion engines has reached its limit. With competitors fully embracing electrification, how to balance the relationship between old and new technological routes is also an internal challenge for the company.