Why was the Zotye Damai X5 discontinued?
2 Answers
The primary reason for the discontinuation of the Zotye Damai X5 is due to product technological innovation and the need to further optimize the product lineup. Below is an expanded introduction: 1. Powertrain Overview: The Zotye Damai X5 had a total of 28 models available for sale, featuring three engine displacements: 1.5T, 1.6L, and 1.6T, with two transmission options: manual and continuously variable transmission (CVT). The engine delivers a maximum power of 120.0 kW, maximum horsepower of 163 PS, and maximum torque of 215.0 N·m. 2. Brand Introduction: The Damai X5 is a new SUV brand heavily invested in by Zotye Auto, integrating high-end technologies. Its production base is located in Jiangsu, and the new production line has elevated its manufacturing standards to those of joint-venture brands, surpassing existing Zotye products in terms of quality, craftsmanship, and performance. 3. Configuration Overview: The panoramic sunroof of the Damai X5 is supplied by the world-renowned Webasto, offering an area three times larger than a standard sunroof, providing consumers with better lighting and visibility. The Damai X5 incorporates design elements from high-end German cars, emphasizing a sense of layering. The door panel design draws inspiration from luxury SUV brands, showcasing refinement and luxury. The dashboard is covered with soft touch materials, with craftsmanship rivaling that of luxury SUV brands. The extensive use of black piano lacquer panels and silver borders enhances the interior's premium feel.
I understand that the discontinuation of the Zotye Damai X5 is mainly due to company-level issues. Zotye has been facing severe financial strain in recent years, with sales continuously declining, and its overall financial situation has become too poor to sustain production. When the Damai X5 was first launched, it attracted some buyers with its low price, but later, competitors like the Haval H6 became stronger, offering better quality at competitive prices. Constant quality issues, high repair rates, and increasing customer complaints led to a collapse in its reputation. Additionally, with the upgrade of emission standards to China VI, this older model couldn’t keep up technologically, and the manufacturer lacked sufficient R&D investment to cover the high upgrade costs. As a result, sales plummeted, forcing the model to be discontinued to survive. This discontinuation significantly impacts existing owners, making parts harder to find and repairs more expensive. It’s advisable to contact professional auto repair shops early for maintenance of the chassis and engine to prolong the vehicle’s lifespan. In today’s fast-changing market, choosing durable brands is the way to go for long-term satisfaction.
