Why was the Yamaha Xunying 125 discontinued?
3 Answers
Yamaha Xunying 125 has not been discontinued and is still on sale. Here is some information about Yamaha: Company Profile: Yamaha Motorcycle Co., Ltd. (referred to as "CJYM") is a large-scale motorcycle enterprise jointly established by Construction Industry Co., Ltd. and Yamaha Motor Co., Ltd. of Japan. It was approved by the Chongqing Municipal People's Government in November 1992 and officially began production in 1994. Main Models: The company's main models include: "Tianjian" YBR125, "Tianjianwang" YBR250, "Tianji" YB125E, "Jinghan" YBR125SP, "Jinglong" JYM250 cruiser, "Jingbiao" JYM200 urban road bike, "Jingbao" JYM150-A/B, "Jinghu" JYM150 spoke wheel/die-cast wheel motorcycles, TT-R50 children's off-road vehicle, "Jinglong" JYM250J, JYM150J police vehicles, official vehicles, etc.
As a cycling enthusiast who has ridden the Xunying 125 motorcycle, the reasons for its discontinuation are quite complex. Firstly, the market competition was too intense, with domestic and other joint-venture brands launching trendier models that attracted many consumers. After the emission regulations upgraded from China IV to China VI, retrofitting the old engine became too costly, and Yamaha likely deemed the investment unworthy. Sales declined significantly—it was reported as early as 2019 that monthly sales were only a few hundred units, far behind newer models. Additionally, user feedback highlighted issues like loud engine noise, relatively high fuel consumption, and time-consuming maintenance, which impacted its reputation. The company's strategy shifted toward promoting new series, such as sporty or electric motorcycles, diverting resources to those areas. In short, it couldn't keep up with market trends and was naturally phased out. Its discontinuation is a pity for me, but I understand that businesses must adapt to changes.
From a maintenance perspective, the discontinuation of the Yamaha Cygnus 125 was primarily driven by policy and technical constraints. Post-2020 emission regulations required cleaner engines, but this model failed to upgrade adequately, doubling production costs. Common user complaints included ignition system failures and rapid part aging, leading to higher repair rates than competitors. Market data indicated weak demand and significant inventory overstock. Yamaha shifted focus to developing more energy-efficient new models aligned with global environmental trends. Parts supply chains also tightened—suppliers pivoted to new projects, halting support for older models. Overall, this was a pragmatic decision balancing operational efficiency and compliance, though it risked alienating some loyal customers.
