Why was the Volkswagen Tharu discontinued?

[StGabriela]

Volkswagen Tharu has not been discontinued, and the news about its discontinuation is not credible. The Tharu has already released the 2020 model, featuring excellent interior design, and is currently in continuous production with ongoing updates. Here is more information about the Tharu: 1. Exterior: The exterior adopts the Rock-Cutting design concept, with raised lines on the spine-like hood enhancing a sense of strength, wide-body dual U-shaped full LED headlights tilted upwards, and grille strips extending to the headlights. 2. Interior: The interior features a horizontal design, using IMD material panels to elevate the premium feel. Large decorative panels integrate the instrument cluster, display screen, and air vents into a unified design.

[KingRose]

I always thought the main reason for the discontinuation of the Volkswagen Tharu was its lackluster market performance. In recent years, the SUV market competition has been too fierce, and Tharu's sales have been declining, especially in the Chinese and European markets. Japanese competitors like the Honda CR-V and Toyota RAV4 are too strong, with consumers prioritizing reliability and fuel efficiency. It also lacked a price advantage—Volkswagen positions itself as a premium brand, but the features didn’t match up. Company reports also indicated low return on investment, high production costs that couldn’t be reduced, and thin profit margins. Now, with the electric vehicle trend booming, Volkswagen is going all-in on the ID family lineup, pouring all its resources into electrification transformation, so older gasoline models naturally had to be axed. After the upgrades to emissions regulations like Euro 6 and China’s National 6B, the cost of updating and maintaining older models became too high, and they no longer aligned with policy trends. Discontinuing them was a smart move to adapt to change. This serves as a reminder that when buying a car, we should consider the brand’s strategic direction.

[McVera]

Every vehicle has its lifecycle, and the Tharu has reached its concluding phase after several years on the market. I remember it was quite popular when it first launched, but over time, its technological platform became outdated. Volkswagen is developing new modules like the MEB electric platform, and updating older models like the Tharu isn't cost-effective anymore, so it's being discontinued to make way for new models like the T-Cross or ID.4. Consumer preferences have also shifted, with higher demands for modern designs and new features. The Tharu can't keep up with the pace in terms of smart driving and energy efficiency. Companies need to optimize their product lines to focus on high-profit, popular models. Discontinuing a model is a normal part of the rotation mechanism, saving costs and improving efficiency. In the long run, Volkswagen's strategy ensures the introduction of replacements that better meet current demands.

[VanJulia]

I believe the upgrade of environmental regulations is the key driver behind the discontinuation of the Tharu. Emission standards like Euro 6d and China 6B in the EU and China are extremely stringent, making it difficult and costly for the Tharu, as a traditional fuel-powered vehicle, to meet the requirements. The company calculated that it's more cost-effective to discontinue it and focus on promoting electric vehicles like the ID series, which have better policy compliance. Under the global trend of carbon reduction, this decision is wise, saving both money and hassle while keeping up with the times.

[VonLila]

As someone who follows cars, I've seen the reasons from consumer feedback. The Tharu has been criticized for having many minor issues like strange noises or insufficient space, and it's not fuel-efficient either. The high price and weak competitiveness led to a decline in reputation, resulting in dismal sales. The company saw the actual market response and decided to discontinue it. Volkswagen is focusing more on high-demand models, which is a reasonable decision to ensure resources are used effectively.

[King]

I believe Volkswagen's strategic adjustment drove the discontinuation. The company is going all-in on electrification and autonomous driving, investing heavily in ID series R&D. With limited resources, the Tharu as a fuel-powered product line was phased out to free up capacity for future-oriented directions. Given the rapidly changing market, halting unprofitable models to focus on core business aligns with long-term development and ensures brand competitiveness. This transition is reasonable amid accelerating EV adoption.