Why was the Volkswagen T-Roc discontinued?
2 Answers
The reason for the discontinuation of the Volkswagen T-Roc is that its sales performance was very poor. The reasons are as follows: 1. Competitors: On one hand, the T-Roc's short time on the market resulted in insufficient reputation accumulation, which was a disadvantage. On the other hand, the T-Roc faced more formidable competitors compared to the Tiguan L, including old rivals like the CRV and RAV4, as well as new competitors such as the Lynk & Co 02, Geely Binyue, CHR/IZOA, and Breeze. 2. Market Environment: The market landscape for compact cars has largely stabilized over the past couple of years, meaning the best-selling and underperforming models remain largely the same. Without a major reshuffle, this situation is likely to persist. As a result, major automakers have now shifted their focus to the segments above and below compact SUVs, namely small SUVs and midsize SUVs.
Speaking of the discontinuation of the Volkswagen T-Roc, I'd like to share my driving experience. As an experienced driver who loves SUVs, I've driven the T-Roc and found its handling to be quite good, with practical space as well. However, its overall sales have consistently lagged behind competitors like the Toyota RAV4 or Honda CR-V. This might be due to its somewhat generic design, lacking standout features, which likely led Volkswagen to deem it less profitable. Additionally, with the rise of electric vehicles and Volkswagen pushing its ID series, it's natural for older models to be phased out gradually. From user feedback, the T-Roc's maintenance costs are relatively high, and parts supply isn't always stable, which hastened its discontinuation. Discontinuing it is a normal business decision—when the market changes, adjustments must be made. I recommend keeping an eye on the new ID series, which is both eco-friendly and technologically advanced.
