Why was the Volkswagen T-Roc discontinued?

[DiRiley]

The reason for the discontinuation of the Volkswagen T-Roc is that its sales performance was very poor. The reasons are as follows: 1. Competitors: On one hand, the T-Roc's short time on the market resulted in insufficient reputation accumulation, which was a disadvantage. On the other hand, the T-Roc faced more formidable competitors compared to the Tiguan L, including old rivals like the CRV and RAV4, as well as new competitors such as the Lynk & Co 02, Geely Binyue, CHR/IZOA, and Breeze. 2. Market Environment: The market landscape for compact cars has largely stabilized over the past couple of years, meaning the best-selling and underperforming models remain largely the same. Without a major reshuffle, this situation is likely to persist. As a result, major automakers have now shifted their focus to the segments above and below compact SUVs, namely small SUVs and midsize SUVs.

[LaElisa]

Speaking of the discontinuation of the Volkswagen T-Roc, I'd like to share my driving experience. As an experienced driver who loves SUVs, I've driven the T-Roc and found its handling to be quite good, with practical space as well. However, its overall sales have consistently lagged behind competitors like the Toyota RAV4 or Honda CR-V. This might be due to its somewhat generic design, lacking standout features, which likely led Volkswagen to deem it less profitable. Additionally, with the rise of electric vehicles and Volkswagen pushing its ID series, it's natural for older models to be phased out gradually. From user feedback, the T-Roc's maintenance costs are relatively high, and parts supply isn't always stable, which hastened its discontinuation. Discontinuing it is a normal business decision—when the market changes, adjustments must be made. I recommend keeping an eye on the new ID series, which is both eco-friendly and technologically advanced.

[DeAdrian]

As a former T-Roc owner, I have mixed feelings. Through my usage, I found that while the car is quite fuel-efficient with a well-designed interior space, since last year I've been hearing from 4S shops about parts becoming hard to source as Volkswagen optimized its production resource allocation. The discontinuation was likely influenced by cost and demand factors – the T-Roc's price segment faces fierce competition, especially with rising domestic SUVs taking significant market share. During maintenance, technicians mentioned that electrification is the trend, and Volkswagen needs to focus on new models to stay competitive. This reminds us owners to think long-term, as resale values are also affected by these fluctuations.

[Catherine]

I've watched numerous car reviews and find it quite natural for the T-Roc to be discontinued. Market demand is the key factor—with the SUV trend shifting towards electrification, Volkswagen is pushing models like the ID.4, making the fuel-powered T-Roc seem outdated. Slow technological updates are a weakness, such as engines failing to meet low-emission standards, making cost control difficult. Consumer preferences lean toward newer offerings, so older models naturally get replaced.

[LeoAnn]

From a market dynamics perspective, I believe the discontinuation of the T-Roc stems from supply-demand imbalance. When economic downturn pressures intensify, sales of mid-size SUVs decline, leaving the T-Roc in an awkward positioning—neither premium nor affordable enough to break through. Coupled with rising raw material costs pushing production expenses higher, Volkswagen likely axed it to protect profit-generating models. Industry reports indicate this discontinuation helps streamline production lines to address future challenges.