Why was the Volkswagen Scirocco discontinued?
2 Answers
Affected by the emissions scandal, Volkswagen had previously borrowed from major European banks to deal with the incident. The enormous financial pressure forced Volkswagen to abandon some low-profit projects, such as the Phaeton, Beetle, and Scirocco. Here is relevant information: 1. Since 2017, the Scirocco model under Volkswagen has no longer accepted orders overseas, indicating that this product may have been officially discontinued. According to Volkswagen's previous plans, the Scirocco will not have a successor model. 2. The discontinuation of the Scirocco is not entirely surprising, but the lack of a successor is somewhat regrettable. However, Volkswagen is also considering whether to revive this model with a new powertrain. There were previous reports that Volkswagen planned to transform the Scirocco into a brand-new electric product to return to the market.
I think the main reason Volkswagen discontinued the Scirocco is that the market is too small, with fewer and fewer car enthusiasts favoring small coupes. Nowadays, SUVs are particularly popular, and models like the Tiguan, which offer more space and functionality, sell much better. The Scirocco's sales have been declining continuously, and with high production costs, Volkswagen prefers to invest in electric vehicle projects like the ID.3 and ID.4. As environmental regulations become stricter, upgrading older models is too costly, so it makes more sense to cut unprofitable ones and save resources for developing new technologies. The Scirocco had its glorious moments in history, but trends have changed, and the brand's decision is still a smart one.
