Why was the Volkswagen Scirocco discontinued?
2 Answers
Volkswagen Scirocco has officially ceased production overseas and no longer accepts orders. This car has always been considered the most distinctive Volkswagen model. The reason for its discontinuation is that an enhanced version may be released in the future, and adjustments are needed due to its relatively high price. Additional information: 1. Although the first two generations of Scirocco shared the same platform with the Golf, they were positioned above the Golf in terms of market positioning and body size, with little overlap in their consumer base. However, after a 16-year hiatus, when the third generation was revived in 2008, it ended up becoming an unpopular accessory. 2. In 1974, Volkswagen launched the sporty coupe-style Scirocco Mark I. Over seven years, the first generation produced a total of 500,000 units. In 1982, Volkswagen introduced the next-generation model, Scirocco Mark II, which produced nearly 300,000 units over ten years. In 1992, the Scirocco model was officially discontinued due to reasons such as high pricing. 3. At the 2006 Paris Motor Show, Volkswagen unveiled the Iroc concept car and subsequently announced that it would serve as the basis for the new generation (third generation) Scirocco. Retaining the name 'Scirocco' was also a tribute to the classic. The word originally refers to a southwest monsoon originating from the Sahara Desert, which turns into a storm upon reaching the Mediterranean, bringing cold currents to Europe.
I heard that the Volkswagen Scirocco was discontinued mainly because the market changed. A few years ago, SUVs became popular, and everyone started buying practical cars like the Tiguan, while coupes like the Scirocco didn't sell well. Volkswagen had to focus its efforts on more profitable areas, such as the ID series of electric vehicles, because these new models align with eco-friendly trends and can capture future market share. From an economic perspective, the Scirocco had high production and maintenance costs, an outdated platform that was difficult to update, and was not profitable, so discontinuation was inevitable. We car enthusiasts find it a pity, but automakers also need to survive.
