Why was the URV discontinued in 2021?
1 Answers
From the domestic automotive market, it can be understood that the Dongfeng Honda URV is still on sale, but currently only the 2020 model is available. However, the URV does not comply with the China VI emission standards, and the introduction and implementation of the China VI standards have severely impacted many vehicle models. The reasons for the discontinuation of the Honda URV are as follows: The price positioning is higher than the product level. The Honda URV is priced higher than most vehicles in its class, but its product quality does not match its price. As a midsize SUV, the Honda URV's space performance is not outstanding, and its configuration richness is slightly lower than that of its competitors. Competitors in the same segment have advantages in price and configuration, causing the Honda URV to lose competitiveness. The Honda URV's counterpart is the Honda Avancier, which has similar dimensions and features but is priced lower, resulting in higher sales than the URV. Compared to other midsize SUVs in its class, the Honda URV still does not have an advantage in price or configuration. It is about to undergo a model update or upgrade. Currently, the available models for sale are the 2020 240TURBO 2WD Zhiyue, Zhiya, Zunya, Zunxiang, and Zunyao versions, totaling five models. The prices range from 240,000 to 330,000 RMB. Except for the Zhiya version, which has dimensions of 4856mm × 1942mm × 1670mm, the others measure 4856mm × 1942mm × 1675mm. The body structure is a 5-door, 5-seat SUV. As Dongfeng Honda's flagship SUV, the UR-V adopts a "large five-seat" design that emphasizes practicality and comfort. Additionally, the UR-V is equipped with a rich rear-seat central entertainment control system, a tri-zone independent automatic air conditioning system, and an oversized panoramic sunroof.
