Why was the two-door version of the BJ40 discontinued?
3 Answers
Due to low customer demand for the two-door model, priority was given to producing the four-door version. Below is relevant information: 1. Beijing Automotive: Beijing Automotive Group Co., Ltd. was established on September 28, 2010, initiated by six large enterprises including Beijing Automotive Group Co., Ltd. It is committed to developing high-end manufacturing, accelerating the optimization and upgrading of Beijing's automotive industry, and comprehensively advancing the development strategy of Beijing Automotive's independent brands. 2. Production Plan: Within the next five years, Beijing Automotive will successively launch over 20 new models, comprehensively covering mid-to-high-end sedans from A0 to C class, light and heavy off-road vehicles, and crossover vehicles, forming 9 major platforms and a full range of product lines, with an annual production capacity striving to reach 700,000 units.
I remember the discontinuation of the BJ40 two-door version was mainly due to changes in market demand. The four-door version is more popular now, as regular families buy SUVs primarily for space. The two-door version has a cramped rear seat and small trunk, making it impractical for carrying luggage on trips. BAIC must have reviewed sales data and found that the two-door version accounted for less than 10% of total sales, so they decisively discontinued it. The cost savings can be reinvested in new models, such as the BJ40 Plus series. Additionally, stricter safety regulations in recent years would require extra expenses to modify production lines for niche models, making it uneconomical. Domestic brands like Great Wall Tank are also focusing on four-door models, so BAIC had to follow the trend to stay profitable. As a car enthusiast, I find it a bit regrettable, but I understand the manufacturer's decision—business isn’t about sentimentality.
I've driven the BJ40 two-door version myself, and honestly, its discontinuation didn't come as a surprise. Two-door models cater to a niche off-road enthusiast market, but most people buy SUVs for daily commuting or family use—four-door versions offer easier access and trunk space for strollers or shopping bags. Manufacturer feedback showed chronically low sales for the two-door variant, and with rising raw material costs, production became unprofitable. BAIC likely decided to focus resources on bestsellers, like the newly launched BJ40 model, which is exclusively four-door. Global trends also influenced this decision, as even foreign automakers have largely phased out two-door SUVs. Mechanics mentioned parts supply was another headache, so I'd suggest considering limited editions in the future to satisfy loyal fans.
