Why was the Toyota Cup cancelled?
1 Answers
Toyota Cup was cancelled for the following reasons: 1. The naming rights being solely Toyota made it too commercialized. 2. FIFA wanted to attract more sponsors, but with only two teams participating, the impact and scale were too small. Here is additional information: 1. The Toyota Cup, officially known as the Europe-South America Club Toyota Cup Football Tournament, also called the Intercontinental Cup Football Tournament, was an annual match between the winners of the European Champions Cup and the Copa Libertadores. 2. Originally, the Intercontinental Cup consisted of two matches, using a home-and-away format. Before 1968, the winner was decided based on points, and if the points were tied, an additional playoff match would be held.