Why was the Tayron X discontinued?
3 Answers
Tayron X has not been discontinued. The Tayron model is still currently on sale and in production, with the available models being the 2021 and 2020 versions. The vehicle is positioned as a mid-size SUV, equipped with a 1.4L turbocharged engine, a 2.0L low-power version turbocharged engine, and a 2.0L high-power version turbocharged engine. Below are the relevant details: Dimensions: The vehicle's body length is 4589 mm, width is 1860 mm, height is 1660 mm, and wheelbase is 2731 mm. It is a five-door, five-seat SUV with a fuel tank capacity of 60 liters and a trunk capacity of 1590 liters. Vehicle positioning: mid-size SUV, available in both two-wheel drive and four-wheel drive systems. Company introduction: The manufacturer is FAW-Volkswagen. FAW-Volkswagen Automobile Co., Ltd. was established on February 6, 1991, with its headquarters located in Changchun, Jilin. The company was jointly established by China FAW Corporation, Audi AG, Volkswagen AG, and Volkswagen Group China.
I've been driving Volkswagen cars for several years, and I was a bit surprised to hear that the Tayron X has been discontinued. This model is positioned as a coupe SUV, and its styling is actually quite eye-catching, but sales have never really taken off. Last year's market reports showed that new energy vehicles in the same price range, like the BYD Tang, have taken away too many customers with their higher configurations and better fuel efficiency. Additionally, its pricing was on the higher side, costing 20,000 to 30,000 more than the regular Tayron, which made young people feel it wasn't worth it. To be honest, the rear headroom in this car is a bit cramped, something I noticed during my test drive. Volkswagen is now focusing on promoting its ID series of electric vehicles, so adjusting the production lines makes sense.
From a product planning perspective, the discontinuation of the Tayron X makes perfect sense. This niche coupe SUV has always had a limited market, and now the gasoline vehicle segment is shrinking rapidly. I've followed their factory production schedules - since last year, production capacity has been shifted to the new Tiguan L and electric vehicles. Besides, Volkswagen is launching many new hybrid models this year, so older models naturally need to make way. It's a pity for current Tayron X owners though, as maintenance parts might become harder to find. Nowadays, it's really wiser to choose a brand's core models when buying a car.
