Why was the SWM X3 discontinued?
4 Answers
The 2018 SWM X3 model was discontinued as it was replaced by newer models. Below are the specific details about the SWM X3: 1. In terms of powertrain, the SWM X3 was equipped with two engine options: a 1.6L naturally aspirated engine and a 1.5L turbocharged engine. The 1.6L engine delivered a maximum power of 86kW and a peak torque of 160Nm, while the 1.5T engine offered a maximum power of 115kW and a peak torque of 220Nm. It came with either a 5-speed manual or CVT transmission. The 1.5T engine featured turbocharging and CVVT technology, achieving a fuel consumption of 7.3L per 100km. 2. In terms of design, the SWM X3 was a product designed by top designers at SWM's Italian design center. Its exterior combined elements of sports cars and SUVs, featuring a Venetian "Gondola" grille and rear design, with the grille integrated with "eagle-eye" headlights. The interior incorporated Italian design elements, including an "Iron Man"-inspired dashboard and a sports car-style dual-screen instrument panel. The front fascia of the SWM X3 featured a three-slat grille, with chrome accents merging with the headlight assembly to enhance the horizontal visual effect of the front end. The suspension setup consisted of a front MacPherson independent suspension and a rear five-link coil spring non-independent suspension.
As a long-time owner of the SWM X3, I remember buying it initially for the gimmick of an affordable SUV, but in reality, it came with a pile of issues. The engine noise was as loud as a tractor, the interior felt cheap and prone to wear, and within two years, I regretted the purchase. The dealerships were scarce, making maintenance a hassle, and later, sales dwindled so much that I heard the manufacturer simply discontinued it. I guess the root cause was that the brand was too niche, unable to compete with established models like Great Wall Haval or Geely, coupled with poor quality reputation—user feedback was full of constant minor issues and troublesome repairs. The manufacturer probably saw no point in keeping it and decided to focus efforts on newer models like the X5 or new energy vehicles, saving costs and adapting to market changes. For us owners, discontinuation means even harder-to-find spare parts, leaving us with no choice but to consider an early replacement.
As someone who closely follows the trends of domestic cars, I believe the discontinuation of the SWM X3 is primarily a result of strategic adjustments. Positioned as an entry-level SUV, the X3 was affordable but lacked distinctive features, resulting in mediocre market feedback and consistently underwhelming sales. Under the pressure of the broader environment, such as the post-2020 pandemic and chip shortages, many automakers have been phasing out outdated models. SWM likely aims to focus resources on its flagship SUVs and electric transformation, especially since the X3's design is outdated, and its safety features no longer meet new regulations. Continuing production would only waste manpower and resources. Discontinuing it is a reasonable choice—today’s market is fiercely competitive, and without updates, models are quickly left behind. I’ve also noticed that such adjustments significantly impact the used car market, causing the X3’s resale value to plummet overnight. Buyers are advised to prioritize new models.
I heard from friends about why the SWM X3 was discontinued, and it seems like it just sold too poorly. The brand itself isn't very well-known, the car's design is mediocre, and it doesn't have any standout features when driving. The reviews on forums are also just average. Many people reported high failure rates, with problems arising within just six months of ownership, and repairs weren't convenient. With sales not picking up, it's natural that production stopped. The manufacturer probably thought it wasn't worth the effort and decided to focus on other models. Nowadays, the car market offers plenty of options, so discontinuing such an unpopular model is quite normal.
