Why was the Suzuki Vitara discontinued?
2 Answers
Suzuki brand issues. As one of the first joint-venture brands that gradually became marginalized, its new model introductions were too slow. In China, consumers place more emphasis on brand prestige and face-saving. Only when consumers become more pragmatic can brands like Suzuki see improved sales. The low sales volume of the Suzuki Vitara ultimately led to its discontinuation. More relevant information is as follows: 1. The main models of the Suzuki Vitara include: 1.6L manual urban fashion type, 1.6L manual urban fashion type, 1.6L CVT urban fashion type, 1.6L CVT urban progressive type, 1.4T manual urban premium type, 1.4T automatic urban premium type, etc. 2. Design: The Vitara features a brand-new vertical waterfall-style front grille, with chrome-treated slats and grille borders for a more refined look. Additionally, building on the previous S-CROSS, the new model connects the redesigned LED adaptive headlights with the grille, incorporating smoked black treatment inside and LED daytime running lights.
A friend asked me why the SX4 S-Cross was discontinued, and it's directly tied to Suzuki's overall withdrawal from the Chinese market. In 2018, after the Changan Suzuki joint venture dissolved, Suzuki sold all its shares to Changan Automobile and pulled out. Simply put, Suzuki failed to keep up with the changes in China's auto market—their specialty in compact cars no longer sells well, and even SUVs like the SX4 S-Cross were affected. I've looked at the sales data from back then, and selling a few hundred units a month was considered good, with dealers constantly struggling with inventory. Looking back now, aside from policy pressures, the rise of domestic car brands was the main reason—with similar budgets, people could buy larger and trendier cars, so who would still choose the cramped SX4 S-Cross? It's a shame because its fuel efficiency was actually quite good, but it exited the market hastily without getting a proper upgrade.
