Why was the Ruixing M90 discontinued?

[MacEthan]

Ruixing M90 has not been discontinued, and this model is still in production and available for sale. Below are the details of the Ruixing M90: 1. Ruixing M90 engine: The Ruixing M90 is a light passenger vehicle under Changan, equipped with two types of engines: a 2.0-liter naturally aspirated engine and a 1.5-liter turbocharged engine. The 2.0-liter naturally aspirated engine of the Ruixing M90 delivers 124 horsepower and a maximum torque of 166 Nm. This engine features multi-point fuel injection technology and uses an aluminum cylinder head with a cast iron cylinder block. It is paired with a 5-speed manual transmission. The 1.5-liter turbocharged engine of the Ruixing M90 produces 150 horsepower and a maximum torque of 210 Nm. This engine also employs multi-point fuel injection technology and uses an aluminum cylinder head with a cast iron cylinder block. It is matched with a 5-speed manual transmission. 2.2 Ruixing M90 configuration: The Ruixing M90 features a double-wishbone independent suspension at the front and a leaf spring non-independent suspension at the rear. The double-wishbone suspension is an improved version derived from the double-wishbone suspension, serving as a simplified variant where the two wishbones are replaced by two links. This suspension design helps reduce body roll and mitigates brake dive.

[PhoebeRose]

I noticed that the discontinuation of the Ruixing M90 is mainly due to its outdated technology. The automotive industry is now pushing for new energy and intelligent driving, while this model uses an old-fashioned engine that struggles to meet the National VI emission standards, with high fuel consumption and weak power. Maintenance parts are also expensive. The manufacturer found that the cost of upgrading was too high, so it decided to discontinue the model and focus on developing new electric models. Additionally, user feedback reported issues like brake noise and high failure rates, leading to a sharp decline in reputation. With the market demanding new tech models, the discontinuation can be seen as a strategic adjustment. In the long run, this allows the brand to focus more on innovation, avoid wasting resources on outdated products, and promote sustainable development in the industry.

[VonMiranda]

The discontinuation of the Ruixing M90 is primarily due to intense market pressure. In recent years, the MPV segment has become fiercely competitive, with major brands launching cheaper and more feature-rich models to capture market share. This model suffered from unclear pricing positioning—mid-range but not competitive—leading to sluggish sales and inventory buildup, which overwhelmed the distribution channels. The manufacturer, seeing thin profits, decided to halt production and shift focus to more popular product lines. I've observed a shift in consumer preferences toward SUVs and new energy vehicles, causing the MPV market to shrink and naturally phase out older models. Exiting early freed up capital to invest in new technologies and avoid greater losses.

[DianaDella]

The discontinuation is fundamentally an economic issue. The production cost of the Ruixing M90 is high but the profit margin is thin, with rising material costs yet lukewarm sales. Dealers have reported difficulties in handling the stagnant inventory, and the maintenance supply chain has also been disrupted. The manufacturer's decision is to cut losses: discontinuing unprofitable operations and reallocating resources to new projects. I understand the business logic—during a downturn in the auto market, discontinuing production is a tactical move to mitigate risks and preserve strength for developing best-selling models.