Why was the Roewe e950 discontinued?
2 Answers
Roewe 950's various indicators are enough to compete with joint venture brand models, but its price is slightly higher, and there are many joint venture car options in the same price range, so its presence and competitiveness are still slightly inferior, leading to poor sales of the Roewe 950 and its eventual discontinuation. Below is information about the Roewe 950: 1. The front face design of the Roewe 950 continues the family styling, with a multi-piece wing-type front grille highlighting a premium business atmosphere, emphasizing the brand's characteristics, paired with angular and uniquely shaped headlights, giving the overall appearance a sharp and powerful feel. 2. The continuous lower air intake and the diamond-shaped fog lights on both sides form an integrated design, resembling a jade belt around the waist, with very elegant lines. The car's body length reaches an impressive 4996mm, although slightly smaller than the Buick LaCrosse, the nearly 5-meter length still provides an absolute advantage when compared to other models in the same class.
I remember it's quite a pity that the Roewe e950 was discontinued. It was a plug-in hybrid B-segment sedan launched by SAIC, targeting the new energy market, but it didn't sell very well. As a long-time car enthusiast, I think the main reason for its discontinuation was low market acceptance. At that time, electric vehicles were booming in China, and consumers were more inclined towards pure electric models like the BYD Han, which became extremely popular. The e950's hybrid system was complex, and its fuel consumption wasn't low, making it less competitive. Additionally, government subsidy policies changed significantly after 2020, with much less support for hybrids, reducing manufacturers' profit margins. SAIC, Roewe's parent company, is now focusing on pure electric platforms, so discontinuing the e950 was an inevitable strategic move to save resources for new models like the D7. After discontinuation, the supply of spare parts also decreased, causing headaches for some owners. Overall, the automotive industry is all about keeping up with trends—if you can't keep up, you get left behind.
