Why was the Renegade discontinued?
2 Answers
The Renegade model has not been discontinued. Although the Jeep Renegade is a veteran vehicle, this does not diminish consumer favor for it. Some high-end customers still prefer this model, so the manufacturer has not made any decision to discontinue production. Below is relevant information about the Jeep Renegade: Overview: The Jeep Renegade combines the 75-year American professional SUV four-wheel-drive heritage represented by Jeep within the FCA Group with the 117-year European sports car handling genes represented by Fiat, creating a professional-level ultra-driving fun SUV, namely the all-new Jeep Renegade. Dimensions: The all-new Jeep Renegade 1.4T model has a wheelbase of 2570mm, with length, width, and height measuring 4245mm, 1805mm, and 1695mm respectively. The 75th Anniversary Edition is longer and taller, with a length of 4250mm and a height of 1723mm.
Having been in the car sales industry for a long time, I've observed that the main reason for the discontinuation of the Jeep Renegade is its consistently poor sales performance—it simply couldn't sell. The SUV market in China is fiercely competitive, with models like the Great Wall Haval and Volkswagen Tiguan offering lower prices and more spacious interiors. The Renegade's compact size and relatively high fuel consumption failed to attract mainstream family buyers. Jeep as a brand is undergoing a transformation, shifting resources toward electrification and premium models, such as their new energy vehicle lineup, which aligns better with policy trends. Discontinuing the Renegade helps the company reduce inventory pressure and operational costs, which I see as a positive move, allowing Jeep to focus on more promising segments. Owner feedback also highlights numerous issues, with high maintenance costs being a secondary factor, pushing the company to streamline its product lineup for better competitiveness. Ultimately, this is just how the market works—phasing out underperforming models is a common practice.
