Why was the Refine S4 discontinued?
1 Answers
Refine S4 car was discontinued for the following specific reasons: 1. Weak foundation: The product matrix of Refine S4 passenger cars was too thin, and the updates were not timely or thorough enough, ultimately leading to a lack of product follow-up. It's like lacking weapons in a war, making it difficult to survive in the market. 2. Quality issues: Refine S4 has always been at the forefront of negative public opinion, with issues like rust exposure and emission fraud. None of these are minor matters, and the damage to the brand is immeasurable. 3. Stagnation: Whether in R&D or marketing, there was almost no external recruitment—everything was done through internal training. For decades, there was no influx of external ideas, making such a company inevitably too rigid and predictable in its difficulty to survive.