Why was the Oushang A800 discontinued?
2 Answers
Oushang A800 has not been discontinued and is still available for sale. However, due to insufficient product competitiveness, the sales of Oushang A800 have been dismal. The Changan Oushang A800 is an MPV model launched earlier by the Oushang brand. The following is an introduction to the Changan Oushang A800: 1. Space: The interior space of the Changan Oushang A800 is not flexible enough, and the seats cannot achieve a completely flat effect when folded down, which limits the loading capacity to a certain extent, resulting in relatively poor sales. 2. Power: The Changan Oushang A800 offers consumers three powertrain combinations: a 1.6L naturally aspirated engine paired with a 5-speed manual transmission; a 1.5T turbocharged engine paired with a 6-speed manual transmission; and a 1.5T turbocharged engine paired with an Aisin 6-speed automatic transmission with manual mode, providing multiple combinations to meet different consumer needs.
The discontinuation of the Oushang A800 is primarily due to poor market sales performance. I feel that the sales of this model have never picked up, as consumers now prefer SUVs and electric vehicles, and their preferences change rapidly. As the parent company, Changan had to adjust its strategy by discontinuing underperforming models to save costs and invest in more popular products, such as its recently launched new energy series. Sluggish sales directly led to reduced profits, and continued production would only result in greater losses—after all, businesses need to survive. Intense competition is another major factor, with rival brands like the Geely Jiaji or Wuling Hongguang updating their models faster and stealing customers. While discontinuation may frustrate existing owners, it's simply market dynamics—products without demand will eventually be phased out. As someone who follows automotive news, I've seen many similar cases where automakers optimize their product lines to adapt to new trends and avoid falling behind.
